The price for GTA will likely be between $70 and $80, according to Take-Two CEO Strauss Zelnick. That means the new Grand Theft Auto game will cost less than gamers initially expected.
In a recent interview with The Game Business, Take-Two CEO Strauss Zelnick might have given us a little hint at the possible GTA 6 price tag. As he was discussing broader monetisation strategies, he said: “It would be very difficult for me to believe that we would want to have interstitial advertising in a game that someone paid 70 or 80 bucks for.”
If we can trust his word, this might mean that GTA 6 will cost between $70 and $80, which is in line with Take-Two's current AAA titles. Although it’s a promising statement, it doesn’t confirm the final price for GTA 6.
When the first GTA 6 rumours dropped, the conversation quickly jumped to the price of the game. With pricing for AAA titles rising over the last few years, some expected GTA 6 to cost around $100, as one fan shared on Reddit. The potential high cost of Grand Theft Auto 6 had some gamers worried, but hopefully, Zelnick's new information means the cost is lower than expected.
If GTA 6 costs between $70 and $80, it’ll be very in line with other AAA standards. As the table below shows, the majority of major releases in 2024 and 2025, including Call of Duty: Black Ops 6, Assassin's Creed Shadows, and Monster Hunter Wilds, all launched at $70. The only recent title to break above that ceiling is Mario Kart World, which launched at $80 on the Nintendo Switch 2.
| Game | Platform | Publisher | Year | Launch price | vs GTA 6 |
|---|---|---|---|---|---|
| GTA 6 | PS5 / Xbox Series X | Rockstar / Take-Two | TBA 2025 | $70–$80 | Estimated |
| Mario Kart World | Nintendo Switch 2 | Nintendo | 2025 | $80 | Higher |
| Call of Duty: Black Ops 6 | PS5 / Xbox / PC | Activision | 2024 | $70 | Same |
| Assassin's Creed Shadows | PS5 / Xbox Series X / PC | Ubisoft | 2025 | $70 | Same |
| DOOM: The Dark Ages | PS5 / Xbox / PC | Bethesda | 2025 | $70 | Same |
| Monster Hunter Wilds | PS5 / Xbox / PC | Capcom | 2025 | $70 | Same |
If the GTA 6 price is between $70 and $80, the PS5 version will likely match it. We’ll have to wait for an actual price point to know the official costs of GTA 6 on the PS5.
The price for GTA 6 on the Xbox Series X|S will probably be between $70 and $80. However, this price point is not officially confirmed yet.
Curious about the release date, consoles, pre-orders or other information about GTA 6? We’ve collected everything you need to know about the new game in our blog. You can also read up on GTA+ or the differences between GTA 5 and GTA 6.
Can’t wait to dive into Grand Theft Auto 6? Make sure you’re ready for release with the gift cards from Startselect!
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Updated on: 11-03-2026