The launch of Startselect has not gone unnoticed in the world of videogames. In fact, GamesIndustry.biz, a well-respected outlet in the industry decided to write an article about our platform.
by Thijs Kaagman
The article on GamesIndustry.biz tells the story of four different new storefronts, Startselect being one of them. Author Dan Pearson's first focus is the giftcard business - where our adventure started years ago with Online PrePaid Services - but something that is now also an important part of Startselect. "We don't want to do PC gaming only", our CMO Björn van Beek says. "The broader thing in mind for our mission is to make it as easy as possible for any gamer, anywhere in the world, to access their game as easily as possible."
In our quest to make gaming as easy as possible, we're not just focussing on PC or console gamers. Mobile games and buying prepaid cards for Google Play and iTunes will be a core part of our business as well. "In our estimations, or our data, we see about 35 to 40 per cent of console users actually buying games and app purchases on iOS and Android, so there is a fairly large overlap there", Björn is quoted. "I think we'll see in the future that a lot of people will be buying not just for one platform or product, but for multiple." The article also mentions our ongoing quest to get as much publishers on board as possible. In fact, it's our goal to be able to offer games from every publisher on Startselect.
Pearson then shifts to what we believe is our most important asset: our fight against the grey market. Our European manager Ferry Rovers emphasizes the need to educate gamers about what they are buying. "We need to [...] make them aware that when you buy a game at launch for €30, it's not acceptable, it's not possible", he's quoted. "Any person can buy these codes and any person can sell them anywhere, except no one is told where these keys are coming from." And that's why at Startselect we're only offering full authorized keys, straight from the publishers.
We slowly see developers and publishers are starting to recognize they need to take back control of the digital market. In the coming months, we will definitely tell you more about the grey market and how Startselect is making a difference.